Houston is home
We have gained clarity. And, it only took 10 years.
Every business book and guru tells you how important it is to have a niche. I tell my clients they need a niche. But I refused. We refused. We didn't want to be the agency for dentists. We didn't want only to do branding. We didn't want to be limited.
I knew I was wrong for not having a niche, but I kept kicking this critical business decision down the road.
A few years ago, we got our first national account. We thought we hit it big when we worked with Lyft. Then, we knew we hit it big when we worked with Samsung. But we didn't really hit anything. We did the projects, we got some nice checks, and we put the logos on our websites. It gave us some status and credibility, which is valuable, but not necessarily meaningful.
But, we didn't make an impact.
Then it hit me. And, it ironically, it was one of the goals I had from day one of our business.
I am not from Houston, but it is my home in every sense of this complex and nuanced word. It is where my children were born, I started a business, my wife started a business, and I have lived more years than anywhere else.
And, it's not the food, fun, or some other thing you see on a full-page ad in Texas Monthly. It's the people. Houston has the most genuine, diverse, and warm collective of humans per capita*
We don't only work with Houston organizations, but we do our best work for them. We know how to build them and talk about them and share their stories with the world. Branding is a synonym for feeling. And, we know how to build big-time feelings.
75% of our staff is U of H graduates. The most underrated school for burgeoning badasses.**
So, who better to tell the story of Houston brands than a group who has all the feels for this fantastic and perfectly-flawed city.
And, thus, this is our niche. Houston. This place, these people, and the creation of an impossibly complex and yet complimentary culture that resides here.
"Houston, we have a...." No no no no no no no! Never do that.
We love Hou too much.
*based on a scrupulous scientific study I have done over the last 16 years.
**similar study over the last 10 years
