In my unscientific and inaccurate assessment, 90% of company posts are uninspired, irrelevant or just entirely forgettable. Forgettable is great news for those who aren't. If social media is full of mediocrity, then there's heaps of space for opportunity.

Before, during and after the “800 year storm,” I paid attention to the behaviors on social media, of my friends, and, of course, myself. Housebound and bored (but safe), I immediately began to brand the storm and attempt to save the world with a t-shirt.

I am addressing only the daily crapola. I am talking about when your AC stops conditioning the air. I am talking about when you look down and your body looks kind of mushy. I am talking about when there are ten thousand spoons when all you need is a knife (I figure why fight what Alanis already perfected).

Meet 11-year-old Chris Holland. I met him last week as he held up a sign that said, "Raising Money to Get to the Junior Olympics." It was over 100 degrees and this cat was out there marketing himself like the internet doesn't exist. I pulled over and told him there was a better way. Kudos to Chris for getting out there and at least doing something.

The team is hungry. It’s past noon and this meeting has no end in sight. You’re tasked with ordering lunch for a group of people you know pretty well, but not intimately.  What do you do? I’ll tell you what not to do, Boy Wonder: order “sandwiches.”