"Sticker status" is defined (right now, by me) as “a consumer perception of a brand’s value that is high enough to elicit the placement of a sticker on an object in the consumer’s daily life.” Many brands have achieved a modicum of sticker status, but few are recurring stars in this arena. The stickiest stalwarts I’ve seen are Apple, Yeti, Buc-ee's, Browning Buck, and Costa. It’s pretty clear that sticker status is regional, and it's pretty clear which region I live in. I assume that if I lived in Portland, there’d be a few more Patagonia and hemp-based brands on my list.